Marketing Topics

The Modern Marketing Plan

Ensure that your medical practice keeps up in the digital age. Medical marketing is a topic that evokes strong emotions. Many physicians ... Read More

Time For A Mid-Year Tune-Up

Now is the time to look at your annual marketing plan, review anew the patient experience your practice delivers, and make adjustments ... Read More
Create Relevant Web Pages

Create Relevant Web Pages

In an earlier article, I discussed how to monitor web visitors: who is visiting, where they live, and how to tighten viewership ... Read More
Devices used.

How Are Patients Viewing Your Website?

Utilize design techniques that get smartphone and tablet users into your practice. Most ophthalmology sites are designed for desktop and laptop computers ... Read More

Your Best, Untapped Marketing Resource

How to use practice management systems and EHR for practice growth. How to market the services of one's medical practice is a ... Read More

Understand Where and How Advertising Works

How can you know if you’re winning if you don’t keep score? I keep this question in mind when I begin an ... Read More

Does Your Website Attract Refractive Patients

You can easily lose focus of your website when clinic demands increase. You know you need a web presence. You’re less certain ... Read More