Practice Development Topics

Conversion Tracking Key to Elective Vision Growth

Understand where and how prospects are reaching you. How can you know if you’re winning if you don’t keep score? I keep this ... Read More

Silo Scheduling

For a practice interested in increasing the number of upgraded IOL surgeries performed, a significant barrier is the appointment calendar.  Even suggesting ... Read More

Act Now To Protect Your Online Reputation

I am concerned that the pervasiveness of opinions about medical practitioners through rating services, blogs, and other online forums will send ophthalmologists ... Read More

Say No to Practice Management

I have an issue with practice management. More precisely, I have an issue with the focus on managing medical practices. To manage ... Read More
Using Demographics To Select a New Practice Location

Using Demographics To Select a New Practice Location

Feeling cramped in your current office? Wondering whether to expand existing office space or open a satellite office in a nearby location? ... Read More

Overcoming Barriers to Elective Vision Success

The ophthalmology landscape changed when the Centers for Medicare and Medicaid Services (CMS) allowed ophthalmology practices to offer and charge for presbyopia-correcting ... Read More

Get Serious About Patient Satisfaction

The worry runs like an endless loop: “I need a better Web site, with good video clips. Video! How much is that ... Read More

Can a Surgeon Say “I’m Sorry”?

Physicians are often reluctant to say "I'm sorry."  This article, by Rahul Parikh, on a physician expressing regret for a missed diagnosis is ... Read More

Performance Metrics for Ophthalmologists

When most ophthalmologists hear the words performance metrics, they generally think two things: utilization and collection. How many patients per day do ... Read More

Everyone’s A Critic

I have a confession to make. I think the social networking phenomenon is invasive. I am astounded at the minutiae posted daily ... Read More

Efficiency Exhaustion

Efficiency is killing us. It is exhausting physicians, discouraging employees, and alienating patients. We have parsed days, hours, minutes, and seconds to ... Read More